Experience

    is one thing you can




    Kevin Cadigan - Designer

    I’m Kevin Cadigan, Designer ( UCD,UXDg/IA, PD, Strategist ). I design/create compelling experiences that position clients and employers above their competition.  I’ve worked for Freedom Group Family of Companies ( 12 of the top outdoor brands in the World), COOKMEDICAL – the leading minimally invasive medical products company in the world, SilkRoad Technology – The leader in the HR software as service industry.

    [ below are the full time positions I have held at some amazing Companies ]

     

    Southland Electrical Supply

    Web Strategy and UI / UX Design

    • Planning and Strategy of Online Growth
    • Direction of UX/UI design
    • Direction and implementation of organic SEO
    • Website traffic growth through social media
    • Creation of Original Graphics and Icons
    • Establish and produce graphic material for use in advertising and promoting online services and products

    Remington Arms Company, Inc. ( Freedom Group, Inc.)

    Lead Creative Web Designer

    • Lead Creative design, UI, IA of all Freedom Group websites ( 12 including – Remington, Bushmaster, Marlin, H&R, Remington Military, Remington LE, 4 university sites, Custom Shop, Freedom Group Inc.)
    • Project Lead for Sitecore CMS implementation, contract negotiation and Project Management
    • Management of digital vendors and contractors
    • Direction of interactive creative strategy with agency of record ( Brothers & Company – Campbell-Ewald )
    • Increase of unique visitors by 64%
    • Increase of Remington email list by 56%
    • Lead Creative of Email marketing for 8 leading firearm brands
    • Lead Creative and strategist on iPhone Games – GUI design and production
    • Design and production of email ad campaigns, lead contact with ExactTarget
    • Creation of presentation layer standards of emails and websites

    SilkRoad technology, Inc.

    Interactive Art Director

    • Creative design, CSS and production for public facing website and advertising landing pages
    • Design and production of email ad campaigns
    • Revision of coding standards of emails and public facing website
    • Design and layout of SAS application elements ( OpenHire, RedCarpet WingSpan ) and css
    • Concepting, design and layout of CSS styling guide for development teams
    • User Interface design and layout of new application
    • CSS training and support to Integration Engineering Team

    COOKMEDICAL ( Endoscopy Business Unit )

    Senior Web / Interactive Designer

    • Team leader of corporate website redesign team, co-ordinate projects with parent company eTeam
    • Increased unique visitors from 247 a month to 3291 a month ( from 2004 to 2006 )
    • Revised keyphrases and keywords for organic SEO
    • Increased average session times from 0-1 minutes to 5-15 min
    • Business unit Team lead on ecommerce project
    • Maintain business unit section of corporate website (http://www.cookmedical.com/esc/)
    • Created IA standards for all multimedia projects
    • Design, production and management of all email ad campaigns for Endoscopy Business Unit
    • Development of front-end html coding, created coding standards ( Flash, html, JavaScript and CSS )
    • Customized CSS for business unit section of COOKMEDICAL website
    • Supervise and project manage vendors on outsourced projects
    • Designed and developed a SOP for tracking product changes in regards to product data pages
    • Designed template for product microsites in flash and implemented flash video for product demo videos
    • Design kiosk presentations for use on DVD based trade show kiosks ( Flash based w/ flv )
    • Increased downloads of converted printed materials
    • Compliance with FDA guidelines for medical device manufacturers websites, HIPAA and FDA guidelines 
    for medical device advertising

    Interactive Media Solutions

    Senior Designer/ Production Manager

    • Design & Creation of both HTML & Flash Based websites for clients
    • Daily client interaction
    • Design and production of email ad campaigns
    • Design and production of banner ads
    • Assisted developers with front-end html coding of projects ( flash, html, JavaScript and CSS )
    • Designed/ produced printed materials for use in advertising and promotion of online services
    • Management of production staff, Project scheduling, Project creative budgeting
    • Coordinating of vendors, design presentations and traffic management of all projects

    Freelance

    Freelance has been for direct clients or Ad/Design firms – from 1996 to 2011

    Client listing has included

     

    • Aventgreen
    • Nor’Easter Surf Shop
    • Adventures in Alaska
    • Green Girl Packaging
    • Winston Salem National Little League
    • A Formal Affair Inc.
    • University of Maryland
    • Eco Systems Pest Control. LLC
    • Massachusetts Military Historical Society
    • Viper Systems
     

    • OverDrive 1 Productions
    • George P Johnson Co.
    • Watson Creative Group
    • Computer Connection Inc.
    • SGM Advertising Inc.
    • Communication Collaborative
    • Martin Design
    • Lightolier
    • Interactive Media Solutions, LLC
    • Technique Design

     

     

    Skills


    • User Centered Design -  “just because a box has a pretty wrapping doesn’t mean it will match the contents”, it is a practice based on design for the user experience
    • User Experience – ensuring that the user will have an expected, effective and meaningful experience
    • Information Architecture  – structural design of the method of content delivery
    • Organic SEO – analysis of relevant content with well placed title’s, keywords and descriptions
    • Email marketing ( strategy|design|management ) – when an email strategy is implemented , the results will show on the interaction of you targeted audience
    • Re-purposing content and assets from other mediums to work within a design for the web



    • Consistency of Branding across all mediums
    • Web Marketing – taking a concept to implementation, understanding process necessary for success of a web marketing plan
    • Ask the question – Is the juice worth the effort of the squeeze? Sometimes a good idea doesn’t have the return of the investment required to justify the effort
    • Offering a “Value Add” on a website will increase SEO organic ranking, traffic and product sales
    • A website in today’s environment must be a useful, informative and effective marketing tool
    • Social Media presence synergy with current properties
    • Become a part of the social media discussions with your customers because they will have it without you



    • Logo/Branding for small to large corporations
    • Brochures , 4 color or spot colors
    • Relationships with local printers
    • Multiple layout options
    • Press checks
    • Within budget constraints , does not have to be uber expensive


    What now?

    • Hire me. I’m available to work on new projects.
    • Follow me on Twitter @kcdesignz

    For anything else, here’s my contact page.